“We cannot forecast our direction. It appears to be a riddle wrapped in a mystery inside an enigma.”
~ Winston Churchill (paraphrased)
Management fails to follow through with the tasks set forth in the business plan or those which present handbags themselves in the normal course of business. More often than not, this lack of execution comes from the business person not being aware.
Parker Finance Solutions suggest:
Calendar a quarterly reminder for the owner to look at his/her customer retention, focus on increasing market share, do a financial review of the latest ninety (90) days of operation compared to the prior ninety (90) days.